About

Founded in 2018 out of frustration with the status quo of untested hypotheses in GTM decision-making, Aggregate Insights was created to change how go-to-market strategies are built and updated as markets change.

What started as a solo practice quickly became a thriving business focused on the competitive advantage a clear view of the playing field can create for our customers.

Our team of expert qualitative researchers and vertical expert SMEs have one goal: To provide our customers with the market clarity they need to make the best decisions for their business.