Learn what drives wins and losses to start winning more often.

Programmatically learning why you win – and critically, why you lose – is critical to a high-performing sales team.

How it Works

Aggregate Insights conducts in-depth interviews with your recently won customers and lost prospects to learn:

  • Why customers chose your product
  • What competitor (if any) your lost prospect selected
  • What works well in your sales process – and what doesn’t
  • What makes the difference in their decision-making process

We’ll share the insights you need to win more deals and make the right adjustments to your GTM strategy and tactics.

Let’s talk about winning more deals.

Contact Us


Learn how we drove higher win rates at ModMed.

Win/Loss at ModMed

Q: Can’t I just ask my sales team?

A: If you want anecdotal or incomplete information – absolutely. It takes talking to customers and prospects to understand their side of the equation. And, lost prospects in particular are often more willing to be honest with an external third party.