Do you know what about your offering buyers see is unique and valuable today? Are those durable and provable qualities?
What is differentiated about your offering can change quickly as the market shifts. Our expert qualitative researchers test your proposed differentiators in the market to assess what resonates with buyers, reassessing at regular intervals to evaluate where you’re gaining traction, and discover emerging areas with opportunity vis-a-vis your competitors’ publicly available positioning.
The results? Clarity on the strength of your differentiators, and why those matter to buyers as your market shifts – empowering you to position and market your product in a way that will continue to resonate with your buyer.
Devyn Bess-Magnolia, Senior Product Marketing Manager, Poll Everywhere
Q: Can you create positioning and messaging from my differentiation?
A: Yes. We offer consultative workshops and sales enablement support for clients we have supported to define their differentiators. Please inquire directly for more detail.